Introducing Proper Job 0.5% IPA

Launching in mid-October, we have been perfecting Proper Job 0.5% IPA for over two years.

In that time we've been meticulously tweaking the recipe to create an authentic low-alcohol IPA. Proper Job 0.5% IPA is brewed with Cascade, Willamette and Chinook hops - the hops in Proper Job – giving those signature citrus, grapefruit and pineapple flavours in a clean and crisp low-alcohol version. 

Our Brewing Director, Georgina Young, said: “Low and no-alcohol drinks have been around for decades but there’s been a significant increase in demand over the past five years.

“Knowing how loved Proper Job is amongst beer drinkers, we opted to respond to this demand by bringing the big, vivid flavours of our flagship brand to the low-alcohol market.

“Whilst it’s been a long time coming for St Austell Brewery to release a low-alcohol beer, we took time to evolve a brewing method that would create a naturally authentic IPA, worthy of being branded Proper Job 0.5%. We wouldn’t settle for anything less than a well-bodied, tasty IPA without the alcohol, and we’ve finally perfected a recipe which has nailed that.”

Georgina added: “Taste testing was the final stage in our journey and we were thrilled it was deemed the overwhelming favourite against many of our competitors in extensive tests.”

Proper Job 0.5% IPA will be available to purchase from our online shop from mid-October, keep your eyes peeled at your local too!